Wides Jewellery - Shopify Migration & SEO Success | Kreability

Case Study: Wides Jewellery – Seamless Shopify Migration

Wides Jewellery was struggling with a complex, slow-performing e-commerce site built on WordPress, which created a significant bottleneck for sales and brand perception. The platform’s sluggish load times and poor mobile experience were driving away potential customers, and the cumbersome backend made product and inventory management a constant headache. The primary goal was to migrate the entire store to a stable, performant, and e-commerce-focused platform to dramatically improve site speed, simplify operations, and elevate the luxury aesthetic to match their premium brand.

Our solution involved executing a successful, end-to-end migration from WordPress to Shopify, utilizing the Prestige theme and extensive custom styling to capture the premium, high-end aesthetic required for the jewellery market. We meticulously handled the migration of over 210 products using specialized tools like Excelify, ensuring all vital metadata and SEO integrity remained intact—a critical step that paved the way for immediate SEO gains. This technical and design overhaul led to tangible business results: a 40% improvement in site load times, a 25% increase in organic search traffic, and ultimately, a 30% increase in overall conversion rate, validating the decision to move to a specialized, high-performance e-commerce ecosystem.

Key Migration Achievements

• Platform Transition: Successfully moved the entire store from WordPress to Shopify.
• Product Integrity: Migrated 210+ products with 100% metadata intact using Excelify.
• Performance Boost: Achieved a 40% increase in site load speed.
• Conversion Growth: Resulted in a 30% uplift in the conversion rate.
• SEO & Traffic: Drove a 25% increase in organic search traffic.