Web Genius Academy - Full-stack Educational Platform | Kreability

Case Study: Web Genius Academy – A Next.js Transformation

The challenge facing Web Genius Academy was a stagnant, slow legacy platform that was actively hindering student enrollment and engagement despite the quality of their educational content. The outdated architecture suffered from poor load times, non-responsive design, and a cumbersome content management process, resulting in high bounce rates and low search engine visibility. Our objective was to rebuild the entire educational ecosystem on a modern, high-performance stack to align the user experience with the academy's reputation for excellence and solve the critical technical and marketing roadblocks to growth.

Our solution involved developing a custom, high-converting educational platform utilizing Next.js, React, and TypeScript for its foundational speed and scalability. We leveraged Next.js's Static Site Generation (SSG) and Incremental Static Regeneration (ISR) to achieve a near-perfect 98 Lighthouse score, ensuring blazing-fast load times that immediately lowered the bounce rate by 35%. A dedicated, custom MongoDB-backed Course CMS was engineered to empower the academy's staff with an intuitive tool for managing courses, replacing the former tedious process. This technical overhaul directly drove the key business outcomes: a 40% increase in student enrollments, a 35% reduction in bounce rate, and securing the coveted #1 Google ranking for "web development courses," proving that superior engineering directly translates to superior business results.

Key Project Outcomes

• Next.js Performance: Achieved a 98 Lighthouse Score through SSG/ISR implementation.
• Enrollment Growth: Resulted in a 40% increase in student enrollments.
• User Experience: Reduced the website's bounce rate by 35%.
• Content Management: Delivered a custom, robust MongoDB Course CMS.
• SEO Dominance: Secured the #1 Google ranking for a primary target keyword.